Founded in 2003, annieB's™ specialises in designing, manufacturing and supplying a range of stylish, timeless and high-quality home accessories for children and adults alike. annieB's™ encourages children to engage in imaginative play, create fun games and to act out stories.
The original annieB's™ product, the PlayPalace™, evolved from something built in almost every household at some point by mums and dads, aunts and uncles, grandparents and/or children... a 'cubby house'. Mostly these used whatever was handy at the time; sheets and blankets, boxes, tables and chairs, but this was a labour intensive way to create a play space, was definitely not portable and was a chore to pack up when the children were finished with it.