"We've joined forces in an all out war against addiction, hopelessness and poverty with some of the finest like thinkers we know," said Jeff Minton, director of the Clean Socks Charity. "It has already surpassed anything Preston and I ever dreamed of and more volunteers and organizations are joining us daily."

Anyone who has served among the poor for any length of time will recognize the following progression: give once and you elicit appreciation; give twice and you create anticipation; give three times and you create expectation; give four times and it becomes entitlement; give five times and you establish dependency. We believe that investing is better than lending, Lending is better than giving – While giving may seem like the kind and Christian thing to do, it often ends up undermining the very relationship a helper is attempting to build.