About |
After an early bet on automation in 2016, Vithlani pivoted to a high‑touch, results‑driven model—serving one client per business category and helping ~100 Indian brands generate ₹100+ crore in business by 2025.
When Punit Vithlani launched an Auto‑SEO platform in 2016, he was convinced that software could democratize search performance for India’s small and midsize businesses. The code worked. The timing didn’t. “We learned quickly that many SMEs weren’t ready to self‑serve a sophisticated SEO tool,” he recalls. “They wanted a partner, not just a product.”
That realization led to a decisive pivot. In August 2018, Vithlani founded Clients Now Technologies (CNT) as an end‑to‑end growth partner, bringing website development, SEO, and paid media under one roof. He hired a 10+ member in‑house web development team and instituted an unusually strict policy for a boutique agency: category exclusivity—CNT works with only one client per business category to avoid conflicts and protect each client’s competitive edge.
“Exclusivity means we’re never split‑minded,” Vithlani says. “If we commit to a category, we commit to a winner and put all our energy behind them.”
Early traction—and a principle that stuck
The approach resonated. By 2019, CNT had onboarded 30 clients across diverse sectors and earned Google Partner status—recognition for proven expertise in Google Ads and adherence to best practices. The milestone reinforced Vithlani’s product‑plus‑people philosophy: pair disciplined performance marketing with the craftsmanship of a tightly knit team.
“Automation is powerful,” he says. “But for Indian SMEs, outcomes accelerate when technology is guided by accountable humans.”
Recognition on a bigger stage
Momentum brought visibility. In 2023, at Zee MahaSanman 2023, Hon’ble Chief Minister of Gujarat, Shri Bhupendra Rajnikant Patel, presented an award to Vithlani—an acknowledgement that CNT’s work was making a mark beyond marketing circles. The following year, 2024, Vithlani served as President of a BNI (Business Network International) chapter, fostering referrals and collaboration within the SME ecosystem. And in 2025, he joined the Gujarat Chamber of Commerce and Industry (GCCI) to deepen CNT’s engagement with the broader business community.
That same year brought another highlight: MY FM Building Gujarat 2025 named CNT the “Best SEO & Google Ads Agency,” with the honor presented by Sonal Chauhan. “Awards are never the goal, but they’re a signal that our clients’ wins are visible,” Vithlani notes.
A numbers‑first philosophy
Today, CNT supports roughly 100 Indian brands and, by the company’s estimates, has helped generate more than ₹100 crore in business for clients—a figure Vithlani prefers to talk about over vanity metrics. “Rankings and impressions matter,” he says, “but revenue is the metric business owners truly feel. Our job is to connect search intent to balance sheets.”
To do that, CNT aligns SEO, website development, AEO, GEO, and Google Ads management around specific commercial goals—qualified leads, lower acquisition costs, and stronger lifetime value. The playbook is straightforward but uncompromising:
Build right: fast, secure, conversion‑first websites developed in‑house.
Be discoverable: technical SEO foundations, content mapped to real queries, and structured data that helps search engines understand and feature a brand.
Answer engines, not just search engines: optimization for the way people ask questions—and the way AI‑enhanced platforms respond (AEO).
Be local, win local: GEO‑driven strategies that help businesses dominate in their service areas.
Buy smart: disciplined Google Ads with rigorous testing, negative keyword hygiene, and budget reallocation to proven winners.
Why one‑client‑per‑category?
The category‑exclusivity rule may be CNT’s most distinctive stance. For a small agency, turning away business is counterintuitive. Vithlani argues it’s essential. “If two clients in the same category compete for the same keywords and audience, someone loses. We’d rather stake our reputation on one clear win than hedge our bets,” he says. The policy also enables deeper domain expertise, faster learning cycles, and cleaner data.
What clients get—and what they don’t
Clients get a single accountable team that builds, measures, and iterates across organic and paid channels. They don’t get recycled playbooks or split loyalties. “Every brief is bespoke to the business model,” Vithlani says. “If you’re a regional service brand versus a D2C product, the intent, content, and conversion math are different. We treat them that way.