THE FASHIONISTA’S RECESSION PROOF ANSWER TO STYLISH SUSTAINABLE CLOTHES
RALEIGH, NC - So how do well-dressed environmentally conscious women sidestep hard economic times and still enjoy a new outfit hanging in their closet? They swap clothes online with their stylish counterparts via a smart company named ClosetCycle.com. For a monthly fee ClosetCycle members can recycle gently used clothing items from their own closet and make a swap for “new-to-them” garments delivered once a month to their doorstep.
Pioneered by chic Buenos Aries native and MiamiDowntownLife.com founder, Veronica Ibañes, the website and local blog got its start 5 years ago with immediate success. “When I relocated from Miami I wanted to connect with new friends and get to know Raleigh, I thought meetups were a great way to start. So I hosted two really successful clothing swap meetups and realized I was on to something.” said Ibañes. With the awareness that she could broaden her scope and make a difference in the way women approach fashion she was fueled with a newfound goal. “Right then a desire to support a more sustainable and eco-friendly fashion lifestyle was created. Environmentalism and social responsibility is a big part of ClosetCycle’s philosophy.” added Ibañes.
ClosetCycle.com’s mission - sustainable fashion through fun - doesn’t stop at the monthly online swap. The website’s blog takes the worry out of fashion. It offers links and articles on inspiring companies that share similar beliefs and topics like “How to De-clutter Your Closet in 5 Simple Steps”.
Women from all walks of life can get started through the company’s website via the set up of a personal profile that includes style preference, appealing color choices, favorite stores, and what fashion websites they follow. With this information ClosetCycle works on getting a package sent to the member based on the personal style preferences and is improved by the users feedback each time is received. “It’s a good way for members to feel even more confident in the service.” said Ibañes business partner and husband, Dennis Winkowski. “However, with or without the member connections our staff will match clothing style to clothing style with attention to the ClosetCycle member’s profile details.”
To revolutionize an approach to fashion and incorporate the company motto - Swap don’t shop!” visit www.ClosetCycle.com for more information.