2011 is the 5th year of BAL touring, with over 40 major tour dates across North America. On the cutting edge of brand integration, BAL systematically creates value for stakeholders across consumer, advertising and media platforms. Providing turnkey solutions for the music industry, BAL welcomes you to the 2011 tour!

"On tour forever," the unique Backstage Artist Lounge business model creates value by taking brands on tour, creating content, attracting publicity, supporting artists, promoting festivals/tours, and producing the exclusive artist area backstage at major concerts where sponsors connect with talented bands for product sampling and relationship building opportunities.