About

About Cogniko

Cogniko is a leading analytics and digital intelligence firm. We are a market leader in the delivery of marketing analytics, research, and strategic advisory to leading institutions in Africa as well as global corporations with African customers in developed markets. Cogniko has offices in New York (headquarters) and Lagos, Nigeria.

Cogniko Can Help
At Cogniko, we understand that as a result of these macro trends, our clients face progressively complex marketing and business decisions. To help them stay informed, understand, strategize, seize opportunities, and maximize the return on their marketing investments, we provide a collection of data, metrics, intelligence, and advisory services that provide:
• Timely marketing program metrics and data,
• Reveal the link between marketing activities and consumer behavior
• Provide strategy, consulting, and advisory services that deliver measurable business results

Core Offerings
1. Marketing Analytics Services
2. Research, Data, and Digital Intelligence Services
3. Consulting and Advisory Services

Specialties
Marketing Analytics, Panel & Custom Research, Media Optimization, CRM Analytics, Mix Modeling, Advertising Effectiveness, Social & Mobile Media, Web Analytics, Digital Intelligence, KPI Development, ROI Evaluation, Segmentation, Dashboarding, Digital Media Strategies