Convergence

Software projects are often deceivingly complex. Take a mobile app, for example – it is often thought of as just an app, but that’s really just the tip of the iceberg. Many moving parts are required to support the systems behind the app. A typical app shop may not have the depth and breadth of experience required to build a comprehensive platform that will scale with your business.
A typical data-driven app, for example, may require a database, a back-end server containing all of the data processing systems, SMS sending capabilities, email sending capabilities, distributed infrastructure to provide fault tolerance, automated load balancing to cope with varying traffic demands, network traffic encryption, user authentication mechanisms, periodic data backups and various third-party integrations – just to name the most common requirements.