In February 2012, Bill Doshier of Conway, Arkansas formed dotStrategy, Co., for the purpose of becoming an ICANN accredited registry for the new Top Level Domain, .BUZZ . The mission and purpose of .BUZZ is to be family-friendly registration space for registrants seeking to label their Internet-based content as noteworthy and as to whatʹs happening right now.

The Internet Corporation for Assigned Names and Numbers (ICANN), has as its mission to ensure a stable and unified global Internet. One of its key responsibilities is introducing and promoting competition in the registration of domain names, while ensuring the security and stability of the domain name system. In 2005, ICANN began a policy development process to consider the introduction of new Top Level Domains (TLDs), or the words in a webpage address located ‘right of the dot (.)’ such as .com, .net, .org, .us and .biz. In June 2011, ICANN's Board of Directors approved the new TLDs Applicant Guidebook and authorized the launch of the new TLDs Program. The program's goals include enhancing competition and consumer choice, and enabling the benefits of innovation via the introduction of new Top Level Domains.

The mission and purpose of the new .BUZZ top level domain is to provide registration space for registrants seeking to label their Internet-based content as noteworthy and as what's happening right now. Creating buzz around a brand, product, service, news, event or location is the goal of advertising and marketing professionals. Create buzz and everyone is talking about you.

.BUZZ will be the prime online destination for Internet users seeking the latest news on a variety of topics. .BUZZ will appeal to groups related to blogging, communications, journalism, advertising, and marketing and development. .BUZZ is about creating a consistent online home for content around the next big event, such as summer.buzz, concert.buzz, newyork.buzz, or beach.buzz and sports.buzz . On a grand scale, .BUZZ will foster a “buzz community” where local buzz, national buzz, and global buzz align to offer worldwide updates of the latest news and events. The .BUZZ top level domain will be a centralized location for the latest news, events, happenings, opinions, and communication of those events.

.BUZZ will offer registrants and Internet users a competitive alternative to the shrinking namespace of existing domain names. The Create.Buzz goal is to make it possible for the global market of Internet users to create and enjoy a desired and descriptive Internet home within the new exciting online landscape of .BUZZ.

While most existing top level domains focus on abbreviated business recognitions, .BUZZ is devoted to offering innovative services to its target registrants, Internet users, and audiences. .BUZZ name registrants will be able to own and develop their web space as they desire. A name outside the typical domain realm, yet a name that is desired and recognized.

dotStrategy is also seeking a model in which the company can offer a funding scholarship, grant, or work study program to interested students. These kinds of experiences and focused lessons will encourage and incentivize more student and younger generation involvement in the Internet industry.

.BUZZ will be an open, non-restricted top-level domain. To promote a family-friendly approach to the namespace, dotStrategy will block from registration certain names that contain patently offensive words and phrases; otherwise, all names will be available for registration. Certain names will be allocated by auction, sunrise and landrush events. Other names will be made available on a first-come, first-served basis.