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About Creative Touchpoint
Creative Touchpoint is dedicated to helping professional photographers, reps and stock agencies succeed in the marketplace. We offer a variety of marketing services designed to increase revenue and lay the foundation for long-term growth. With a passion for the business of photography and the values of integrity, candor and professionalism, we strive to be a valued business partner with our clients.
About Photo Marketing Tips Newsletter
Photo Marketing Tips (http://tips.creativetouchpoint.com) is a free email newsletter offering photographers, reps and stock agencies advice on how to market themselves and their work more effectively. The newsletter covers a wide range of topics including marketing strategies, networking & relationship building and advice on implementing marketing systems.
About the Founder
Jon Hornstein is the founder of Creative Touchpoint. He's been helping photographers, stock agencies and other rights holders market their work more effectively for over 15 years.
Jon's experience covers most major areas of photography including commercial, editorial, print sales and publishing. Prior to founding Creative Touchpoint Jon was General Manager of Erickson Stock. There he led the company through rapid growth to become one of the leading premium stock photo agencies.
Previously Jon served as Vice President of Strategy at iXL, a digital media consulting company where his clients included Kodak and Phototronics. Prior to iXL, Jon was VP/Marketing for Softpress Systems, a UK-based provider of Web site creation tools for photographers and designers. He was also the founding Director of Professional Services at Canto, Inc. where he provided consulting services to leading ad agencies and publishers.
Earlier in his career, Jon was Photo Editor at US News & World Report and at MacWeek Magazine. He studied photography at The San Francisco Art Institute and has taught at The Academy of Art University, Photo Metro Digital Workshops and the Graphic Arts Institute.
Jon is a member of the Portfolio Advisory Board at the Art Institute of California - San Francisco. He's been a featured speaker at numerous photo and digital media events, including Photo Plus Expo, Seybold Conferences and various APA-sponsored panels on the topics of photo marketing and stock photography.