Crebul Limited Co, a division of Bettina Elizabeth Inc, was created to help bridge the business credit building gap for businesses historically in underserved, underrepresented communities. This is done through Crebul’s SMARTER Business Credit Builder Program. Many business credit builder programs are built as a one size fits all option, which do not take into account that some groups of people are denied loans and credit at twice the rate of their counterparts. Meaning, they generally do not even get an opportunity to start building a solid credit foundation for their business.

Crebul’s SMARTER Business Credit Builder Program is working to change this, giving all businesses no matter the owners’ race, religion, orientation, or gender the chance to build credit for their business.