Cupcakes Take The Cake

Founded in December 2004, Cupcakes Take The Cake is the most popular blog about cupcakes on the web.  Co-founders Rachel Kramer Bussel and Nichelle Stephens created the blog out of love of cupcake bakeries in New York City and have expanded the blog to include both national and international bakeries as well as featuring scratch cupcake bakers from all over the world. To this day, these two, along with Contributing editor and photographer Stacie Joy,  and their "cupcake correspondents" publish the definitive last word on cupcakes.

Over the past seven years, Cupcakes Take The Cake has developed a passionate community of cupcake enthusiasts and their online presence is displayed via high engagement via Facebook, Flickr, Meetup, Pinterest and Twitter.