Mission - turn data into dollars.

The data collection business did over $14 Billion in revenue last year.  The Direct Marketing Association says companies spent $191 billion last year on direct- response advertising.  The category that includes direct mail and telephone solicitations produced $1.7 trillion in revenue.

The bottom line: The right information will pay for itself.  "A good mailing list can produce a couple of millions of dollars in sales all by itself," says Jim Workman, CEO of BFW Advertising Inc., a Boca Raton, Fla., ad agency that builds and refines list databases for clients.  A highly targeted list that produces sales "is a corporate asset that's worth its weight in gold."

As an independent affiliate you are helping to build databases.  With most Network Marketing Companies, reps are selling a product for the company, we are Building the Product for the company and ourselves.

The DNA Executive Power Team:

Dean Blechman: Chief Executive Officer, Chairman Of The Board & Founder.

Mr. Blechman is part of the founding family of TWIN LAB, one of the most successful and respected nutritional supplement businesses to date.  In his 24 years of service to TWIN LAB, Mr. Blechman helped build the company into an industry and global leader.

Mr. Blechman joined TWIN LAB in 1979 as their first fully dedicated salesperson with the company’s annual revenue at approximately $5,000,000.  In the years ahead Mr. Blechman spearheaded and empowered the TWIN LAB growth in revenue to the level of $335,000,000 (335 million dollars) in annual sales (which translates into over a billion dollars in retail revenue) by 1995, at which point over 95% of all health and natural food retailers carried the TWIN LAB brand.

As Executive Vice President of sales at TWIN LAB Mr. Blechman was also responsible for the appointment, management, and contract negotiations of distributors of TWIN LAB products in the U.S. and distribution agreements in over 40 countries worldwide. In addition, Mr. Blechman was a principal member and respected voice of the TWIN LAB product design, merchandising, manufacturing and marketing team that introduced and managed over 840 TWIN LAB products to the retail market. Mr. Blechman managed the company’s largest and most profitable accounts over the years; companies such as Wal – Mart, General Nutrition (GNC), Whole Foods, Walgreen’s and CVS to mention a few.

In the early 1990’s Mr. Blechman served as Director and Board Member of the National Nutritional Foods Association (NNFA). Mr. Blechman was a key strategist and lobbyist for the NNFA and was influential in the team that was responsible for the passage in 1994 of the Dietary Supplement Health and Education Act through the United States Congress and Senate. This bill still stands today as one of the most important pieces of legislation in the Health Food and Natural Food Supplement Industry.
In 1998 Mr. Blechman was honored by Ernst & Young with the Entrepreneur of the Year Award. A tribute to him based on his great vision and the leadership he contributed to TWIN LAB over the years.

Mr. Blechman is currently an owner and director of an MLM company called Ideal Health aka The Trump Network. From 2007 – 2008 he also served as it’s CEO. Mr. Blechman was instrumental in introducing Donald Trump to Ideal Health.

Arthur Kurek:  President & Founder.

Arthur M. Kurek joined Amalgamated Life in 1972. He has held various positions within Amalgamated Life and its affiliates. Currently, he is the president of Alicomp, an outsourcing information technology company and a senior vice president of Amalgamated Life. Prior to joining Amalgamated Life, Mr. Kurek was with Empire Blue Cross and Mobil Oil Corporation.

Mr. Kurek was involved in the creation and daily management of Manhattan's first and only business recovery facility, which opened in June 1989. Eventually, this venture turned into a joint effort between Alicomp and Comdisco. Between 1989 and 1996, he had personally supervised six disaster recoveries and also published several articles for the American Management Association based on those experiences. Presently, he focuses on the day-to-day management of Alicomp's outsourcing information technology product lines.

Mr. Kurek has a Bachelor of Arts in economics and accounting from the City University of New York, and conducted postgraduate work at the College of Insurance for four years. He earned a Master of Business Administration for working executives from DePaul University in 1981.

Donald Kessler:  VP Of Marketing & Founder.

Was VP of Corporate Development of Hardwicke Group Of Companies. Taking many start up companies to Mega-Success. Some of which are household names such as Benihana, Tavern On The Green, Great Adventure Amusement Park & Studio 54. Don was instrumental in the publicity campaign which launched Nu-Skin International.