dcdx (previously GenZ Designs) helps brands stay relevant with Generation Z.
Our work with clients centers around two main goals: research and relevance. Our research work with Gen Z is performed through our network of 50,000+ Gen Z'ers, an in-house panel accessed with innovative methods, resulting in industry-changing reports like the Gen Z Screen Time Report and Gen Z Wrapped: A Generational Music Report.
Our relevance work with clients is focused around the GenZ Score: A modern brand health tracker that moves as fast as culture itself. This live measure of brand cultural relevance with the Gen Z audience is based on an analysis of user-generated content to determine how much Gen Z is talking and what is causing them to talk, with every brand in existence ranked on the same 0-100 scale.