DealsColor, as a social shopping/deal site, was founded for the purpose of bringing the best handpicked lifestyle deals for Women and Men, concentrating on Women's beauty, health and clothing including brand handbags, shoes, make up and cosmetics, along with Baby, Boys, Girls and Men's essentials and apparel at different verticals, including sports, fitness, health, work and adventure styles. The site is designed to concentrate on style, quality and offers coupons/deals with combined social shopping experience via product bookmarking, user ratings and recommendations