About

DRGx - Design Research Group is a forward-thinking design research consultancy that bridges the gap between human needs and innovative solutions. Founded on the principle that great design starts with deep understanding, we partner with organizations across industries to unlock insights that drive meaningful innovation and customer experiences.

Our approach combines rigorous research methodologies with creative design thinking to deliver strategic solutions that resonate with users and achieve business objectives. We specialize in uncovering the hidden motivations, behaviors, and needs that shape human experiences, translating these insights into actionable design strategies.

Our core services include ethnographic research, user experience design, service design, innovation strategy, and design thinking workshops. We work with startups, established corporations, and everything in between, helping them navigate complex challenges through a human-centered lens.

What sets DRGx apart is our commitment to collaborative partnership. We don't just deliver research reports – we work alongside our clients to ensure insights translate into real-world impact. Our interdisciplinary team brings together researchers, designers, strategists, and innovators who share a passion for creating solutions that improve people's lives.

From initial discovery through implementation, we guide organizations through the entire innovation journey, ensuring that user needs remain at the center of every decision. Our work spans digital products, physical experiences, service ecosystems, and organizational transformation initiatives.

At DRGx, we believe that understanding people is the foundation of exceptional design, and exceptional design is the catalyst for meaningful change.