DMT stands for bespoke solutions that add value to our clients and partners. We work on some of the most iconic large-format and high-resolution digital screen installations in the UK. We offer full consultancy on all aspects including content and campaigns management, AR, MR, VR, audience engagement and analytics, real-time high-resolution 3D graphics playout, secure networking, hardware installation, service, support and much more.

We develop and integrate technology to deliver highly engaging digital media solutions. We manage large installations and screens as well as personalised interactive experiences for corporate, retail and exhibits.

Outdoor advertising companies and integrators rely on our solutions to add experiential media to their concepts. Creative entities come to us looking for a higher level of engagement in the architecture of their spaces.

DOOH landmarks, retailers, events and exhibition designers: they all use our bespoke services and integrate interactivity, AR/VR, facial recognition, vehicle and footfall counting, audience analytics and secure network infrastructures.

We have a great amount of experience in DOOH related projects, including the iconic Piccadilly Lights. We want to share our know-how and show you what is possible with today's groundbreaking technology.

The installation of digital screens is a critical task that requires plenty of know-how. It needs proven expertise to manage all the pieces of an intricate puzzle. And this is what DMT stands for: a clear process that offers clients full control of their projects.

The Digital Out of Home (DOOH) market is very much a fragmented one. However, in the last years and in spite of the current situation, it has grown steadily around the world. Nobody can deny DOOH’s importance, especially with the rise of audience engagement, connectivity and data-driven analytics.

Therefore, the question is not anymore what is digital out of home advertising. Everyone is very well aware of what happens in iconic locations such as Piccadilly Lights. What we want to analyse is why out of home is so important in today’s advertising landscape. DMT’s goal is to help the industry educating the market on the enormous branding opportunities that DOOH can provide. Also, we will take a look at what is available today in order to enhance locations and display areas. With better attribution tools and technology, advertisers must be offered more efficient arguments to put OOH at the centre of their media planning campaigns.

Types of out of home advertising

Digital Out of Home advertising is a unique media platform. Designing for digital billboards requires advertisers to move away from old-style moulds such as the use of a logo, a tagline and nice-looking picture. It might sound like extra work. But the medium is exceptional, and this is what it makes it unique. You can run videos, stream live feeds, use audience participation, employ Augmented Reality, even adopt footfall and vehicle counting. All these tools can help to create a greater impact on the target the brand wishes to reach. And this happens in the very same environment the audience moves, commutes, shops and gets entertained.