Digital Social Retail has developed proprietary software that allows customers to simultaneously manage push notifications for Wi-Fi, signage, and on any mobile device, entirely from a single platform. The “Social Retail” platform is a personalized, geolocated and real-time advertising platform – the only one that combines an Adserver, a CMS, and a predictive analytics tool on the same console. The Social Retail platform collects large volumes of data from local consumers, information that has become increasingly essential to any marketing strategy.