Doris Michaels started the only UK Cosmetics Company created exclusively for black women 10 years ago.  “After realising that whilst other multi-nationals’ products may have darker shades of their make-up ranges, they do not actually suit black woman’s skin; so I created my own.”

"I want to give every black woman the opportunity to enhance their personal beauty with the best possible cosmetics to suit their skin. Our brand does exactly that, and at a low cost, our product really does do what it says!  Other brands have very expensive advertising budgets which are passed onto customers to inflate prices, we are proud that our brand is promoted by word-of-mouth. Our customers tell us our products ARE better than MAC and Fenty for black skin – why pay their prices?"  Doris Michaels celebrates dark skin.