Originally started in Eastern Europe as an online automotive publication, a sister site was formed (Drive.net) as an online forum for automotive enthusiasts, sharing information and ideas, and showing off the vehicles they own and drive. Unlike other online car forums, Drive.net is not specific to one make or model vehicle, it encompasses everything automotive. The site boasts more than 2.5 million users, with approximately 1.5 million cars registered, currently making it the world's largest automotive social network.