Founded in 2015, Grow uP eSports is a non-profit association based in Macao, with the objective to create and develop an e-Sports industry that will be headquartered in Macao, but operate throughout the ASEAN region. Grow uP eSports is promoting e-Sports in Macao via tournaments to unite existing communities of console, computer and mobile gamers. The e-Sports industry is contributing to diversify Macao’s economy from the main industries, as well as attract a specialized tourism group with very specific reasons why they would choose to visit the city. Grow uP eSports is always openly looking for new sponsors, media partners and other cooperation opportunities.