IQ Bar is headquartered in Boston, Massachusetts and was founded in 2016 by Will Nitze. Its mission is simple: fuel and fortify your brain with smarter snacks. IQ Bars are optimized around 5 brain-boosting nutrients, contain under 10 grams of net carbs (total carbs – fiber), and are free of GMO's, grains, gluten, dairy, soy, and added sugar. They are compliant with low-carb, Paleo, ketogenic, Whole 30, kosher, and vegan diets.