Edit Be helps businesses and non-profit organizations find the words and images that tell their story in print, online, on video and in the media. We support clients from short-term projects to long-term partnerships, serving as part of their in-house marketing and PR team.
As award-winning journalists, we pride ourselves in uncovering a good story. We use our expertise to work with our clients to fine-tune their news angle, package and present their story to the media. Because we think like journalists, we like to think we make the job of editors, writers, reporters, and producers easier by anticipating their needs and helping to pull the pieces together.
Principal and President Kari Logan began her career at the CBS affiliate in Minneapolis/St. Paul, followed by worked for eight years as News Assignment Editor at the ABC affiliate. At KSTP, she developed and assigned news stories to reporters and photographers, researched daily news stories, coordinated satellite feeds and live shots. As Senior Producer for a live one-hour talk show, she was responsible for producing two live one-hour talk shows per week, including research booking guests, writing copy, editing prerecorded roll-ins, line producing and coordinating live satellite feeds.