Born from the dot-com bust, E.H. Anderson Public Relations was founded in 2002 in Texas. The franchise marketing agency specializes in media relations including developing editorial strategies, pitches, media lists, and case studies; press release writing and distribution; proactive media pitching; interview coordination and coverage monitoring.
Led by former CNN shooter and editor Bage Anderson, Cut Pro Video produces videos for sales and marketing, training and presentations including TV commercials, videos for corporate Websites such as customer testimonials, CEO messages and videos for tradeshows. Project costs are mid-range filling the gap between high-end and low-end video production.
The E.H. Anderson PR and Cut Pro Video team has 50+ years of combined experience as journalists. Add another 15 plus years on the PR side to make our media savvy and connections unrivaled in newsrooms across the country. Having a journalist mentality, our team develops media strategies that increase brand awareness, generate leads and strengthens credibility. We are often asked what E.H. Anderson PR’s specialty is, and our answer is simple. Our specialty is the media. We cannot know every intimate detail of a client’s business; however, we are skilled on culling the information that will pique a journalist’s interest so he/she will want to interview our client and include our client in coverage.
Case Study: Passport Health -- Haiti, H1N1 Drives Campaign
Passport Health wanted to garner national media coverage to boost the corporate brand while also positioning founder Fran Lessans as the leading expert in the field of travel medicine.
In less than a year, E.H. Anderson PR secured interviews/coverage in:
Fortune Small Business
The campaign continues by pitching network news programs and national print media measures for Haitian relief workers to stay healthy.
Case Study: Abilene Christian University -- Mobile Learning Sparks Reporter Interest
For a number of years, ACU's faculty and technology staff have researched strategic opportunities presented by handheld devices in higher education. ACU's intensive research focused on more than 30 projects exploring pioneering mobile learning strategies for enhancing the campus environment. The university would be the first university in the nation to launch a mobile learning initiative based on the iPhone and iPod touch.
The visual story was the distribution of Apple iPhone and iPod touch to incoming freshman students on Saturday August 15, 2008. Prior to the event, E.H. Anderson PR talked to his media contacts and learned that no national media would travel to Abilene to cover the event due to Olympics, gas prices and small weekend news staffs. We recommended that ACU invest in a satellite truck and feed the story to the media. E.H. Anderson PR pitched the ACU feed to all major media and the coverage was a success. Coverage occurred on World News Tonight on August 23, 2008 and in 50+ local markets including KNBC-TV CH 4 (NBC) Los Angeles and KXAS-TV CH 5 (NBC) Dallas/Fort Worth.
For print, E.H. Anderson PR pitched and secured coverage in The Wall Street Journal, Newsweek, BusinessWeek, Inside Higher Ed, Chronicle of Higher Ed, Wired’s Gadget Lab, Network World and numerous other media outlets and blogs.
For three straight days E.H. Anderson PR pitched ACU’s thought leadership as it related to Apple’s iPad announcement and secured coverage from:
NBC Nightly News
Fourteen NBC affiliate TV stations, CBS and FOX affiliates around the U.S.
US News & World Report, Wired’s Gadget Lab, Inside Higher Ed and Chronicle of Higher Education
Case Study: Screenmobile
Recession, Energy-efficiency and Luxury Homes Powers Screenmobile PR Campaign
A 100 percent franchisee-focused campaign that would drive consumers right to their local dealer. That was the goal when Screenmobile, a national mobile screen repair and replacement service that custom builds screens on-site to fit any shape or size for homes, businesses and multi-unit apartment complexes, retained E.H. Anderson Public Relations in January 2009.
E.H. Anderson started by finding hooks that would interest the media in a screen replacement business and recognize it as editorially newsworthy. Visuals are key to the Screenmobile PR campaign whether for Earth Day TV coverage, luxury home magazines or business stories. An affordable, franchisee-focused campaign resulted in 14 stories in the first 12 months, including:
• Charlotte Business Journal
• North County Times
• Triangle Home Improvement
E.H. Anderson PR is a Historically Underutilized Business (HUB) in the state of Texas, a member of International Franchise Association and Public Relations Society of America.