Samuel Sadler author of "Fun Begins with FU" and "Money Making Mole" founded elleven group with the idea of making it possible for even the small and mid-sized companies to compete with larger companies.

In 2009 Sadler consolidated Sadler Consulting and elleven, llc. as elleven, llc.

elleven is widely recognized for their "Community Brand Outreach" programs and seminars they run to create strong market dominance for their B2B and retail/wholesale clients. The program generated some 80,000 leads in the first 3 days of it's existence.