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When it comes to promoting books (or products), word of mouth and above the line advertising are no longer the main focal points for a good marketing strategy or advertising campaign. While they may sometimes boost sales, they simply do not monopolize on technical innovations.
Modern day technology and sites like Amazon have opened up avenues for your titles to be sold to global audiences. There are over 4.5 million products available on amazon.com alone. It is thus essential that your book is published as widely as possible, in quality posts and on popular websites, so that it outshines its competitors. It's a simple equation; a large Web footprint = greater online sales.
Knowing that any successful book must make use of online media to boost sales is one thing, but where do you start? There is no shortage of businesses that will aggressively market your title for tens of thousands of dollars. There is also no shortage of Websites that will give you plenty of advice with you playing a relatively passive role.
One website, RankTracer, will promote your book through a vast array of online media. RankTracer makes use of; blogs, article, guides and lists, ensuring that you can accurately track the performance of your titles.
Upon subscription, RankTracer will equip you with graphs, sales estimates and much more. $2 per month is all that is required to harness this powerful channel for online marketing. The following are the fantastic features that can be made available to you:
1)RSS feeds of your RankTracer sales info and graphs – These feeds may easily be added to your personal website, blog or even social media site of your choice.
2)Automatic inclusion into RankTracer content – This content comprises of regularly updated lists, which are added to news, blogs and articles.
3)Feature and be recommended in RankTracer content that is posted on Amazon - RankTracer goes as far as to recommend your title in lists and guides that are posted on Amazon. Your title will then be visible to your potential target market whilst they shop.
4)Exposure on RankTracer - Selections of all the titles that are tracked by RankTracer are shown to site visitors.
RankTracer goes even further to provide you with other tracking info that allows you to monitor your titles’ sales and give you an idea of how your book is faring with regards to your competitors.
RankTracer has been designed as a dynamic analysis tool. It allows you to track a variety of products on any of the Amazon locales. It also provides you with useful reports of sales rank statistics, complete with interactive alert systems and flash based graphs.