A number of new markets across the world are emerging. They are at the cusp of explosive growth. Many of these markets, like the African and Arab countries, are fighting with the demons of their past. Others like India have a long history of a corrupt political & bureaucratic system overpowering economic growth. And yet others like Pakistan are seeing the first signs of a working democracy. Growth, when it comes, would be explosive, though painful. For the global automotive industry, these markets are critical. These are the emerging markets that will provide the next leg of growth. At EMMAAA, we believe that global automakers, with their origins in developed economies, are often ill prepared for these developing markets. Our experience & approach aims at bridging the knowledge gap for international OEMs and suppliers, finding their way through emerging markets.