e-skin   Displays has invented the world’s first full color plasmonic structural   color paint, angle independent, structural color paint that never fades for centuries, is light weight and keeps cool; structural color as in nature like the wings of a butterfly or the   feathers of a peacock, rich, vivid and bright colors; examine a peacock’s   feather or the wings of a butterfly under a microscope, it is colorless and   transparent; but shine a light on it and you see a iridescence of colors. A   technology that mimics nature and uses ambient light to reflect rich and   bright colors; reflectivity as high as 95%, see e-skindisplays.com