Excuse Proof Fitness was founded to assist individuals in overcoming the various obstacles to achieving lifelong health and fitness.  

Excuse Proof Fitness aims to provide tips and techniques to deal with the overwhelming stress, limited time, limited financial resources, and other burdens that prevent people from having the body and health they desire.  The means of doing this is by providing cutting edge time saving, money saving, and stress reducing techniques in addition to dietary and exercise strategies that have been proven to aid in rapid fat loss, muscle gain, and enhanced health and longevity.

Excuse Proof Fitness also focuses heavily on psychology and motivation by giving practical tips to enhance motivation, willpower, and help individuals stick to their resolutions and goals.