Expected X is a consultancy that partners with businesses seeking a way to achieve more from their research and data analysis projects. Developers of The FAME Model, Expected X guides its partners through the process of designing research studies that are Focused, Actionable, have Measurable ROI, and are Engaging. By utilizing next-gen techniques that blend data analytics with modern Voice of the Consumer methodologies, we take a multi-faceted approach to solving your business questions -- but never lose sight of the most important aspect: giving you outcomes you can use.