Who we are
Fanzooloo is an interactive fan-based, sports mobile app and website that enhances the live game experience. It’s a combination of ESPN meets Trip Advisor, or a Yelp for sports fans, allowing users to easily find and share what fans do before, during and after the game. Fanzooloo streamlines the fan experience so you can easily find and book parking, purchase last minute tickets, avoid tourist traps and find fan recommended local haunts and deals for the absolute best fan experience possible.

Target market
Sports is a $516 billion industry of which Fanzooloo targets the $213 billion market spent on live sporting events each year.

Our current demographic is men and women 18-45, whoʼs interests are Sports and Travel. They are well educated, use the site from work and make over 60k a year.

How Weʼre Different
The Fanzooloo website is designed more like a sports and leisure magazine - a combination of sports, entertainment, food and social activities near each venue. Like Huffington Post or Bleacher Report, Fanzoolooʼs content is both fan-generated and aggregated. However, Fanzooloo differs because it is much more than just a blog or sports news site. It is an interactive and engaging sports application, targeting the overall live game experience – leisure, food, drink, travel, social interaction. Users can find real- time happy hours, game day specials and discounts, and purchase parking, tickets and merchandise inside the app and website (soon adding air travel and hotels.) In the stadium, users can easily find that must-try local fare and beer using the stadium maps. Fans can plan and share an entire event with Fanzooloo.

Keys to Success
•     First of its kind to market.
•     Strong and engaging market.
•     Mobile presence.
•     Social presence.
•     Original, quality content and
aggregated content.
•     Product quality.
•     Strategic partner relationships.

Fanzooloo beta launched in April 2011 with 3 team members managing all aspects of production. We gradually added mobile and web content and venues for all MLB, NFL and NBA, and several NHL teams. Users and downloads have continued to steadily increase, and through only social media and word of mouth, we are now averaging over 500,000 hits monthly. We are launching college football in the fall of 2012 and adding video content next year.

Revenue is generated in 3 ways:
-Sales (revenue share with our partners in merchandise, tickets, parking)
-Advertising (national and local)
-B2B Subscription sales
In application purchasing/mobile check-ins: Through our travel, merchant and hospitality partners, fans can find and book parking, purchase tickets and merchandise inside the app and website. We are in the final stages of developing our check-in mobile system, and are partnering with local hospitality merchants to engage in real-time promotions and advertising.

Management Team
The Fanzooloo team are all life-long sports fans deeply engaged in the daily wins, losses, rivalries and social aspects of sports. The company was founded in 2011 by Kaylyn Thornal (CEO), a Los Angeles based travel television producer, and a die-hard Red Sox fan.

Founder/CEO Kaylyn Thornal - kthornal@fanzooloo.com
Content Management Natasha Bedu - nbedu@fanzooloo.com
Technical Mike Duggan - mduggan@fanzooloo.com
Marketing/Business Development Kayce Brown - kbrown@fanzooloo.com