The premise of this organisation lies in the belief that their customers are generally women, as apparently women are responsible for most household purchasing decisions. And naturally these women want to have confidence, in the tradesmen entering their homes. So, hand-picked, fully licensed plumbers in well-presented uniforms are promoted as delivering top quality workmanship. The company believes that, particularly for families and the elderly, hiring a plumber who is honest, reliable and reputable is paramount.

Considered to be unique in the field, Female Choice Plumbing challenges the notion of plumbing in a male orientated industry. Despite the fact that the majority of their plumbers are male, this organisation is establishing a voice for women to be heard, giving some control over to the consumer. Something of a rarity these days! The difference is in the detail, in the neat appearance of their plumbers, the respectful, good communication skills (e.g. answering questions in layman’s terms) and certainly being prompt and cleaning up after the completion of each job. The plumbers’ vans are fully stocked with all the equipment needed for any job, and they have mobile EFTPOS facilities available. Offering regular discounts, specials, and recently introduced Interest Free Terms (conditions apply), there is consideration to those on a budget.

Female Choice Plumber deals with a whole myriad of work. Their repertoire covers, but is not limited to, fixing leaking taps or roofing and guttering, burst pipes, unblocking toilets or stormwater drains, gas fitting, testing for gas leaks, installation of fridges, dishwashers and repairs to hot water systems (they carry a wide range of brands such as Bosch, Rheem, Dux, Vulcan, Rinnai, Chromagen and AquaMax). A new toilet suite or a kitchen water filtration system can also be supplied and installed.

Female Choice Plumbing advertises on television and has a social media presence.