Showcase

RESEARCH FOR THE RIGHT STRATEGY � The first step in developing a search engine marketing program is reviewing the client's business. It is very important to follow criteria and meet death lines. It is not enough to submit your site to search engine and wait. We must tell search engine how we want to be found and what our website is about � The keyword analysis forms the building blocks of a search engine optimization campaign. We determine how people are looking for your products or services on the web. The goal is to create a list of every conceivable search phrase that people may be using to find what you offer and which search terms we want to target with your campaign. There are many software and websites that can help you to look for the right words. � Writing Content: When we have our keywords identify we must write the content of our website accordingly. The website must be informative and writing for the users not for search engine. It is a very common mistake to write the content of our site thinking on Google. You could be penalizing if you are not careful. The best way of writing for Search Engine is to think of the users. It is very important to use punctuation marks, different headers, formatted text with features such as bold, Italic, etc. � Competitors: After identifying the best target phrases to design a successful program, we must review the competition that exists for these phrases. The competitive analysis allows us to better determine each method and the costs associated with them. If there is too much competition on specific keywords we might be better off aiming for less competitive terms. � Check search engine rankings: The last step in the research process is to determine the current state of your site from both a marketing and search engine positioning standpoint. Sites may not rank or convert well for a variety of reasons. We must understand these reasons before implementing solutions. We must analyse why our competitors are doing so well and we are not. WRITING FOR SEARCH ENGINE Many issues must be considered before we start writing for search engine. Very little changes could mean a bit different in sells, promoting your site or make the users to register to your site. The goal for different entrepreneur depends on whether your site is an ecommerce website, an academic one or simply your small business or hobbies at home. Aspects of your web pages to be considered are as follow: � Page titles � Meta descriptions � Meta keywords � Targeting keywords � Keyword density � Alt tag on images � Alt tag on link names � Keyword prominence � Headers: The use of h1, h3 and P HTML tags � The use of bold and italic features � Website�s sitemap � Internal linking structure: Tell the search engine which pages are the most important ones. It is a very good idea to build a Google Sitemap for Google Search engine � Robots.txt file: Tell search engines where you don�t want them to go. � If your combine sitemaps and robots file you can guide search engines what pages you want them to crawl. � Analysing how search engine crawl our pages and behave accordingly. Changes must be made � Create an error page; 404 page cannot be found � Inbound links making sure your site does not use �spam� techniques, which may result being dropped from search engines. � Redirect old pages or removed them using a 301 permanent redirection � Link Exchange campaign � Submission to search engine � Submission to web directories � Submission to minor web directories relate to your site � Create and participate in blogs � Participate in forums � Article submission � Press release � Email campaign in order to increase traffic to our site Posicionamiento Google