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A TEAM of budding businessmen have launched their highly anticipated pioneering online ring sizer.

Findmyringsize.com helps customers find their ring size in two short and simple steps. The concept is aimed at solving one of the most prominent issues in e-commerce - the shopping experience for the end customer.

Customers will no longer have to wait for a mail delivered ring sizer or be hassled with a printable ring sizer before purchasing a ring.

Founded in May 2010 by a team of innovative entrepreneurs, Findmyringsize.com is already measuring thousands of ring sizes a month and used by over 100 websites.

The ring sizer aims to improve the customer experience while preventing website abandonment and lowering operational costs through a decrease in returns caused from wrong size selection.

“Online jewellery shopping is an impulsive experience – shoppers want it here and now, that is why providing them with an instant solution to ring size measurement problem is critical for conversion,” said James Famers, marketing director of Findmyringsize.com.

“It solves a problem for online jewellers. We started collecting feedbacks from friends and family then we launched a beta service and the responses were amazing,” he said.

Retailers can embed a branded version of the online ring sizer in their website with Findmyringsize.com offering various integration options, starting from $9 per month with custom solutions available for jewellers of any kind or scale.

Findmyringsize.com also has an affiliate program that entitles affiliates to 30 percent off their first year of the subscription.

The company’s new product has already been used by jewellers such as James Allen [http://www.jamesallen.com], Union Diamond [http://www.uniondiamond.com], Gemondo [http://www.gemondo.com] and Magnolia Jewellery [http://www.magnolia-jewellery.com.au].