First Page SEO Plus is brought to you by Steven Erlich. My business objective is simple. Make search engine optimization more affordable for small business. I will explain the advantages of each element of search engine optimization and allow you to build your own custom package tailored to your personal online business objectives. The reason for this is simple. The approach shouldn’t be, and can’t be the same for a shoe store seeking local foot traffic and a few online sales, as it is for a television channel seeking national viewers. The expenses shouldn’t be nearly the same either. While most search engine optimization companies follow strict, long-term contracts, Steven likes his clients to have the ability to change their campaign as necessary and cancel strategies that are not working.