About

FixturesCloseUp is an independent, field-based visual journal dedicated to the micro-scale elements of retail design. Since 2009, it has documented over 11,000 posts and 31,000 images, showcasing real-world fixtures and POP displays.

FixturesCloseUp's mission is to chronicle and analyze the often-overlooked yet impactful components of retail environments-fixtures, displays, and merchandising techniques-providing a resource that inspires innovation and excellence in retail design.

FixturesCloseUp content includes: Field Photography of real-world retail environments, Analytical Commentary on fixture design and usage, Categorized Archives with over 1,100 themes, and Trend Analysis across merchandising techniques.

The FixturesCloseUp target audience includes: Retail Designers & Visual Merchandisers, Store Planners & Fixture Manufacturers, Marketing & Brand Professionals, Academic & Research Institutions