Ten years ago we set about solving our own problem: we needed an online research platform that could offer us both qual and quant research methods in one place. We couldn't find one, so we developed our own.

We believe online research should not only be about speed and efficiency; it should also enable quality insight. The highest quality insight comes from combining qualitative methods with quantitative ones.

We designed FlexMR to put you in the driving seat. When you need a research tool, add it, when you don’t, remove it. We want you to build your research according to your needs, not according to ours.