About

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Florida Living Group is a full-service real estate team with Berkshire Hathaway HomeServices Florida Properties Group, led by Team Lead and REALTOR® Whitney Lohr. The team serves buyers and sellers across Hillsborough, Pasco, Pinellas and Highlands counties, with deep roots in New Tampa, Wesley Chapel, Lutz, Land O' Lakes, Zephyrhills and Temple Terrace, and a growing presence in Lake Placid, Sebring and Avon Park.

Whitney Lohr brings roughly 20 years of Tampa Bay real estate experience to every transaction. She is recognized as the #1 listing agent in Hunter's Green, the New Tampa community where she also lives, and has built her reputation on local market knowledge, strategic pricing and marketing that gets homes noticed. Whitney holds the ePRO® designation for digital marketing and the Military Relocation Professional (MRP) designation, which equips her to guide service members and veterans through the timelines and benefits that come with a military move. She has been a Tom Ferry coaching member for six years, and she brings that commitment to systems, accountability and continuous improvement to the entire team.

Whitney is joined by REALTORS® Teresa Roman, Denys Hubbard and Summer Rich. Together, the four-agent team combines local expertise across multiple counties with shared systems, marketing and support, so every client receives the same high standard of service.

Under Whitney's leadership, Florida Living Group has closed more than 300 transactions and earned more than 100 five-star reviews. The team has been honored by Berkshire Hathaway HomeServices every year since 2020, earning President's Circle in 2020, Chairman's Circle Gold in 2021 and 2022, Chairman's Circle Diamond in 2023 and Chairman's Circle Platinum in 2024.

What sets Florida Living Group apart is a complete, done-for-you approach to selling a home. Whitney co-owns Tailored Spaces, a professional home staging company, which allows the team to offer listing and staging under one roof. Vacant homes can be fully staged and occupied homes can be refined before they hit the market, so every listing shows at its best in photos, online and in person. Staged homes help buyers picture themselves in the space, and the team's marketing is built to put that first impression in front of as many qualified buyers as possible, from professional photography and video to targeted digital campaigns and consistent social media and YouTube content.

The team's expansion into Highlands County is led by Summer Rich, REALTOR®, who brings nine years of real estate experience and lives in Lake Placid on Lake Sirena. Summer specializes in relocation, lakefront and lifestyle properties, buyer and seller representation, and asset-management real estate, including probate and trust sales. Her approach starts with one question: why? By understanding what each client needs and the reasons behind the move, she is able to find the right home or the right buyer without pressure or rushed decisions. Summer also pays attention to the details that make a move easier, arranging professional cleaning before listing photography and again on closing day.

Across every market it serves, Florida Living Group holds to the same principles. The team listens first, studies the market closely and puts in the work required to deliver results. Sellers receive a clear pricing strategy backed by current data, professional preparation and staging, and a marketing plan designed to reach buyers wherever they are searching. Buyers receive honest guidance, close watch on new inventory and skilled negotiation from first showing to closing. Whether a client is selling a longtime home, relocating to the Tampa Bay area or Highlands County, moving onto the water, or buying a first home, the team provides a smooth and well-managed experience from start to finish.

As part of Berkshire Hathaway HomeServices, one of the most recognized names in real estate, Florida Living Group combines the reach and reputation of a global brand with the personal service of a local team. The team also works with a nationwide network of trusted agents, so clients moving into or out of Florida can be connected with qualified representation wherever they are headed.

Florida Living Group is committed to fair housing and equal opportunity for all clients.

To learn more or to schedule a consultation, visit floridalivinggroup.net or contact Whitney Lohr at 813-394-0759 or whitlohr@gmail.com.