ForMen2, Inc., a specialty retailer of men's quality skincare / grooming products appeals to the man concerned about appearance in business and social situations. ForMen2 currently showcases items from suppliers Jack Black and Men-u. Two additional lines are expected to be offered in the next six months. Only companies that are socially conscious, using natural, botanical, premier certified organic ingredients tested on dermatologists, not on animals, will be carried. Nearly all products are vegan, fragrance-free, and colorant-free.

Products include shave lotions; moisturizing sunscreens; toners; and eye, hand, and muscle balms and creams. Anti-aging protein skin serum, eye treatments, and lip balms are available for women too. Gift sets for birthdays, graduations, Father's Day, and for groomsmen are available as well.