franchiseEssentials, a division  of 21st Century CEO, is a franchise marketing and development firm with its focus on integrating Web 2.0 technology with traditional strategies.  Paul Segreto, President and Founder of franchisEssentials, brings a unique perspective, entrepreneurial spirit, and extensive industry experience to startup and emerging franchise companies.  For over twenty years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer.  Paul can be contacted at paulsegreto@FMDpro.com, and the company website can be viewed at www.franchisEssentials.com.