Franchising has, in a relatively short period of time, turned out to be a remarkable phenomenon. It’s quite normal for businesses, industries, products and services to become popular, but for a business model to gain the popularity of this proportion – franchising already contributes over £15 billion to the UK economy – is unprecedented and awe-inspiring.
What is it that helps franchising achieve this? What exactly is the ‘secret sauce’ here?
For most parts, it’s the enabling power that differentiates franchising from any other business model. Franchising enables an average person to take a real shot at successfully running a business, generating employment, sustaining ideas and helping the economy grow stronger. It’s no secret that franchising appeals the most to people who have always wanted to run businesses, but lacked the means – and hence, experience – to do so. This very lack of experience also means that confusion is bound to reign, leading to unsavoury experiences.
The most prominent reason for us to build franchise4u was to help people harness this power of franchising in the right way.