About

We are a natural & organic baby and childrens store. We carry over 4,000 products to help raise a family naturally & organically. Our products are of the highest quality and carefully vetted to make sure they meet our high standards.
We have a brick and mortar store in Carytown, in Richmond, VA and a full website. Our store has been voted Best Baby Store in Richmond for the past year. We have an online and in store baby registry as well as birthday wishlists.  
We offer a cloth diaper hotline to anyone with cloth diapering questions, as well as special assistance with any shopping a person needs done. We offer special ordering for all of our customers.

Our staff is well educated on all of our products including cloth diapers and baby carriers.