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Magenta Technology has developed the next generation Internet tools, based on multi-agent
technology, which will enable all the web players, from “consumers” to “owners”, to enhance the Internet usage. The users benefit from the better control over the experience obtaining the relevant information and the Internet “owners” profit from the personalized marketing and advertising that
our cutting-edge tools can provide them. Our tools panel is composed of 5 components based on the multi-agent technology:
• Smart Guide: helps to track user behaviour and recognise user interests by analyzing actions (including navigation, viewed materials, communications with other users) and suggests new links, materials and users that are relevant and interesting to the individual user.
• Smart Content: allows users to describe and search for items in various formats including news, blogs, photos and video with the ability to suggest relevant content to a user based on her
interests or user profile.
• Smart Advertiser: personalizes marketing campaigns by analyzing each individual user’s interests and situation, allowing advertisers to target potential buyers at the “market of 1” level and dynamically change campaign strategy depending on individual preferences and behaviour.
• Smart Search: provides more intelligent search by “understanding” the meaning of content rather than using keywords and prioritizing search results on the basis of an individuals preferences and interests.
• Smart Scheduler: helps to dynamically plan team activities for groups of users in social networks or within a company. The schedules and preferences of each user are considered. Assists in project planning by organizing time and resources for relevant project tasks