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What is the point of owning a Website no one ever sees?
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks or inbound links, is another SEO tactic. The need for social marketing is becoming more important with the advent of Facebook, Twitter and others and is a free source for your business to grow.
There are dozens of on-site factors that can boost your search engine performance. These include the content and keywords included on each page and the way that content is served to the user. There are fewer off-site factors, but they can have a powerful impact on your ranking, such as the number of links pointing at your site, and social media shares of your content. These act as a vote of credibility in the eyes of the search engines and can make a dramatic difference to your ranking. However, not all links are created equally, so it is important to make sure you earn relevant quality links.
The most important thing to focus on when optimising a site is the user’s overall experience. All too often people concentrate on search engines when they are optimising their site, and end up stuffing their content full of keywords until it becomes nonsensical. They forget that their copy still needs to convince humans in order to generate sales!
Increasingly, providing a great user experience is also what helps you rank well in the search engines. Search engines want to provide users with the best possible results, and so websites that deliver the information in an efficient and user-friendly way are given a higher ranking. So we never forget the user!
Why Do I Need SEO?
A high search engine ranking can be the difference between a company thriving, or going bust.
Most internet users discover new products and services primarily through search engines. It doesn’t matter whether you’re a local restaurant or an online e-commerce store, your Google ranking on key search terms will make a huge difference to your annual profit.
Ranking highly for the most relevant keywords for your business will raise your visibility, boost profits and help you gain new customers. In today’s digital age the importance of SEO is vital, so optimising your search performance makes strong business sense.