FunSwimShop was founded in 2007 by Seriously Fun Direct Ltd, a family owned company who have over 20 years experience in the swimming industry. Their goal is to become the premiere destination for online swimwear and swim gear. Their unwavering focus on superior customer service has allowed them to expand their online offerings to include wetsuits, swimsuits, swimming pool games, pool toys, beach toys and so much more! You'll find the absolute best service and the best selection in online shopping at FunSwimShop!