Founded in 1971, Gene Juarez Salons & Spas is the definitive authority on hair, beauty and wellness in the Pacific Northwest– operating 10 salon and spa locations, two cosmetology schools, an Advanced Training Salon and a nationally distributed haircare collection, identity1.

Voted “Best Day Spa, Hair Color and Hair Salon” by KING 5 viewers, “Best Hair Salon in Seattle” by Allure readers, “Seattle's Best Hair Salon” by Seattle magazine readers, Modern Salon magazine’s “Salon of the Year,” and InStyle magazine’s “Top Spas in the United States.”  Learn more at genejuarez.com.