About

A disruptive force of good in genre entertainment, Genuine is an award-winning producer and paladin of premium content and consumer products for entertainment franchises and fandoms that demand quality and authenticity in equal measure. Specializing in franchise management, content strategy, licensing, and consumer marketing, it is our mission to build brands by cultivating worlds and fan communities, making meaningful contributions that extend intellectual properties beyond their core markets and genuinely connect with fans across multiple categories.