Gift Me! Forward gives customers the opportunity to save money in a unique, new way.  By purchasing a gift for someone else, the customer becomes eligible to ask for a gift of up to twice the amount they gave.  For example if a customer "gifts" someone an amount of $40, they can then ask for a gift valued up to $80.  Works even with high priced items as well, but users do not have to wait for someone to outright purchase them a high priced item, smaller "giftings" from multiple customers are credited towards higher priced items until its value has been met.