GIRL POWDER is more than a brand, but truly a way of life. In 2002, GIRL POWDER began as an online ride-share message board for women to connect with one another to gain safer passage ways to the slope in Lake Tahoe. Winter after winter, girls used the ride-share message board to get to the slopes to ski and snowboard. Soon the catchy name, GIRL POWDER, naturally branded itself throughout Northern California reflecting GIRL P-O-W-E-R and uniting and empowering many ski and snowboard girls. Now in 2010, GIRL POWDER still stands strongly on its philanthropic roots further advancing from the days of a ride-share message board and promoting the brand at slope-side events. Today, GIRL POWDER is launching a collection that advocates strength and empowerment of women, and supports a team of girls known as Team GIRL POWDER!