GiveBack360 has a goal of facilitating everyone's ability to give back to their community everyday. They have designed an advanced-technology driven platform that ties for-profit strategies to nonprofit fundraising. They call their model "Philanthropy Reimagined" ; a virtuous circle of giving where everyone wins. Individuals donate to their favorite cause while saving money, merchants boost their cause-marketing, and nonprofits who are at the core of the circle achieve successful fundraising.