Gluu is a Danish software company founded in 2011 and with representation in Copenhagen, Aarhus, Stavanger, and Heidelberg. Gluu has developed an innovative online platform that incorporates the user experience we know from e.g. social media in the work of understanding, completing, and improving processes, work instructions, and regular tasks. Today, the Gluu platform is helping thousands of people to collaborate everywhere from caf├ęs in Aarhus to banks in Zimbabwe.